Good things come to those who wait! Sometimes the preparation of a master thesis or better to say the search for the project itself, equals the creation of a good red wine: One has to tax one’s brain for a while until things are ripe for decision.
Now it is due. The subject matter of social media will determine my life for the next weeks and months. Under the title “Social Media: The next generation of brand management? The significance of Web 2.0-tools for the brand Dubai” I will try to bring some light on that topic by using both qualitative expert interviews as well as quantitative web-questionnaires. What can be achieved by applying Social Media tools in brand management compared to traditional media?
Once more it is worth visiting the Middle East Messenger on a daily basis as we will certainly report on progress and results.