{"id":1838,"date":"2011-01-06T07:25:12","date_gmt":"2011-01-06T05:25:12","guid":{"rendered":"http:\/\/middleeastmessenger.christina-schlegl.de\/?p=1838"},"modified":"2017-12-28T18:40:05","modified_gmt":"2017-12-28T16:40:05","slug":"die-macht-der-freihandelszone-dubai-media-city-und-das-geheimnis-der-plakatwerbung","status":"publish","type":"post","link":"https:\/\/www.christinaschlegl.de\/en\/kategorien\/kultur\/die-macht-der-freihandelszone-dubai-media-city-und-das-geheimnis-der-plakatwerbung","title":{"rendered":"The power of the free-trade zone: Dubai Media City and the secret of outdoor advertising"},"content":{"rendered":"<p><\/p>\n<p>&#8220;No ad, you\u00b4re dead!&#8221; that is what a German proverb claims, popular amongst advertisers. This piece of wisdom seems to have conquered Dubai as there is hardly any street corner without a BIG ad. Huge outdoor advertisements either for new restaurants, bars, taverns or events are sticking all over the city.<\/p>\n<p>One of the main attractions for foreign companies to invest in the Gulf emirate are the free-trade zones  of the city state. Beginning with Jebel Ali the country has gradually built a technologie and media park. And it seems to pay off as the &#8220;Big Ones&#8221; of international entertainment have settled down there.<\/p>\n<p><div class=\"gmedia_gallery amron_module is_bot\" id=\"GmediaGallery_91_1\" data-gmid=\"91\" data-module=\"amron\"><script type=\"text\/javascript\">\n\t(function() {\n\t\tthis['GmediaGallery_91_1'] = {\n\t\t\t'settings':{\"collectionThumbRecomendedWidth\":\"260\",\"collectionPreloaderColor\":\"333333\",\"linkTargetWindow\":\"_blank\",\"thumbSpacing\":\"10\",\"tagsFilter\":\"1\",\"tagCloudAll\":\"All\",\"tagCloudTextColor\":\"rgba(0, 0, 0, 1)\",\"tagCloudTextColorOver\":\"rgba(255,255, 255, 1)\",\"tagCloudBgColor\":\"rgba(211, 211, 211, 1)\",\"tagCloudBgColorOver\":\"rgba(11, 11, 11, 1)\",\"collectionThumbHoverColor\":\"rgba(0, 0, 0, .7)\",\"collectionThumbContentBGColor\":\"rgba(245,245,245,1)\",\"collectionThumbTitleShow\":\"1\",\"collectionThumbTitleColor\":\"rgba(0,0,0,1)\",\"collectionThumbFontSize\":\"18\",\"collectionThumbDescriptionShow\":\"1\",\"collectionThumbDescriptionColor\":\"rgba(0,0,0,1)\",\"collectionThumbDescriptionFontSize\":\"15\",\"collectionReadMoreButtonLabel\":\"Read More\",\"collectionReadMoreButtonLabelColor\":\"rgba(255, 255, 255, 1)\",\"collectionReadMoreButtonBGColor\":\"rgba(0, 0, 0, 1)\",\"collectionReadMoreButtonLabelColorHover\":\"rgba(0, 0, 0, 1)\",\"collectionReadMoreButtonBGColorHover\":\"rgba(235,235,235,1)\",\"modaBgColor\":\"rgba(0,0,0,0.9)\",\"modalInfoBoxBgColor\":\"rgba(255,255,255,1)\",\"modalInfoBoxTitleTextColor\":\"000000\",\"modalInfoBoxTextColor\":\"333333\",\"infoBarCountersEnable\":\"1\",\"infoBarDateInfoEnable\":\"1\",\"lightBoxEnable\":\"1\",\"sliderPreloaderColor\":\"ffffff\",\"sliderBgColor\":\"rgba(0,0,0,0.8)\",\"sliderHeaderFooterBgColor\":\"000000\",\"sliderNavigationColor\":\"rgba(0,0,0,1)\",\"sliderNavigationIconColor\":\"rgba(255,255,255,1)\",\"sliderNavigationColorOver\":\"rgba(255,255,255,1)\",\"sliderNavigationIconColorOver\":\"rgba(0,0,0,1)\",\"sliderItemTitleFontSize\":\"24\",\"sliderItemTitleTextColor\":\"ffffff\",\"sliderThumbBarEnable\":\"0\",\"sliderThumbBarHoverColor\":\"ffffff\",\"sliderThumbSubMenuBackgroundColor\":\"rgba(0,0,0,1)\",\"sliderThumbSubMenuBackgroundColorOver\":\"rgba(255,255,255,1)\",\"sliderThumbSubMenuIconColor\":\"rgba(255,255,255,1)\",\"sliderThumbSubMenuIconHoverColor\":\"rgba(0,0,0,1)\",\"sliderInfoEnable\":\"1\",\"sliderItemDownload\":\"1\",\"sliderItemDiscuss\":\"1\",\"sliderSocialShareEnabled\":\"1\",\"sliderLikesEnabled\":\"1\",\"customCSS\":\"\",\"module_url\":\"https:\\\/\\\/www.christinaschlegl.de\\\/wp-content\\\/plugins\\\/grand-media\\\/module\\\/amron\",\"license\":\"\",\"post_url\":\"https:\\\/\\\/www.christinaschlegl.de\\\/en\\\/wp-json\\\/wp\\\/v2\\\/posts\\\/1838\"},\n\t\t\t'appQuery':{\"orderby\":\"ID\",\"order\":\"DESC\",\"album__in\":\"91\",\"status\":[\"publish\"],\"limit\":100},\n\t\t\t'appApi':\"https:\\\/\\\/www.christinaschlegl.de\\\/en\\\/?gmedia-app=1&gmappversion=4&gmmodule=1\",\n\t\t\t'appInfo':{\"name\":\"Commercials\",\"description\":\"Werbeplakate scheinen allgegenw\\u00e4rtig in den Vereinigten Arabischen Emiraten, egal, ob f\\u00fcr die eigenen F\\u00fchrungsriege oder das n\\u00e4chste Mega-Event.\"}};\n\t})();\n<\/script>\n<\/div><\/p>","protected":false},"excerpt":{"rendered":"<p>&#8220;No ad, you\u00b4re dead!&#8221; that is what a German proverb claims, popular amongst advertisers. This piece of wisdom seems to have conquered Dubai as there is hardly any street corner without a BIG ad. Huge outdoor advertisements either for new restaurants, bars, taverns or events are sticking all over the city. One of the main attractions for foreign companies to<\/p>\n<p><a class=\"more-link\" href=\"https:\/\/www.christinaschlegl.de\/en\/kategorien\/kultur\/die-macht-der-freihandelszone-dubai-media-city-und-das-geheimnis-der-plakatwerbung\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[457,458,456],"class_list":["post-1838","post","type-post","status-publish","format-standard","hentry","category-kultur","tag-dubai-media-city","tag-freihandelszone","tag-plakatwerbung"],"_links":{"self":[{"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/posts\/1838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/comments?post=1838"}],"version-history":[{"count":9,"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/posts\/1838\/revisions"}],"predecessor-version":[{"id":11997,"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/posts\/1838\/revisions\/11997"}],"wp:attachment":[{"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/media?parent=1838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/categories?post=1838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.christinaschlegl.de\/en\/wp-json\/wp\/v2\/tags?post=1838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}